[IWC] Marketing Communication Manager in SCHAFFHAUSEN

JOB DESCRIPTION

ENTITY:                              RICHEMONT KOREA LTD

BRAND:                              IWC SCHAFFHAUSEN

DEPARTMENT:                     MARKETING AND COMMUNICATIONS

POSITION TITLE:                  MARKETING & COMMUNICATION MANAGER

LOCATION:                         KOREA

1) Summary of Position

In charge of all marketing and communication activities for IWC in Korea with aim to maximize brand exposure/visibility, and establish brand’s leadership with appreciation and desirability.

2) Activities:

Marketing:

•Develop strategies to leverage the quality and to increase the opportunities of brand experience to drive sales

•Plan and execute various brand events and projects to improve brand appreciation

•Cooperate with CRM to target the appropriate target segment and customize methodology

•Contract partnership with external stakeholders or third parties to prepare creative approaches

•Build a strong relationship with VIP prospects and contribute to the creation of a VIP database with direct contacts and in collaboration with all departments

•Utilize Big Pilot Bar as a start point of brand experience and devise strategies

•Optimize budget allocation to maximize the efficiency

•Analyze the impact and result of every brand occasions and monitor competitors’ best practices

Communication:

•Establish Integrated communication strategy to reinforce brand awareness and desirability

•Maximize the reach with integrated all communication and media tools considering the media journey or consumer brand journey of our target audiences.

•Plan and orchestrate PR activities including PPL, Celeb, and key editors in order to influence potential clients' decision making

•Maintain permanent and close contact with all relevant press (lifestyle, business, trade) to maximize exposure and opportunities

•Manage the pool of partnered influencers “IWC FRIENDS”

•Analyze and report monthly PR results and set action plan

Team Management:

•Support Director to manage marketing & communication budget and optimize allocation to maximize brand exposure to the core target

•Supervise PR Executive on editorial guidance and relationship building with press

•Actively share internal/external communication issues and suggest solutions

•Analyze and report PR/event trends and competitors' activities in order to benchmark best practices

•Oversee dedicated agencies for special activities & projects in relation with brand’s interest & activities

Internal communication:

•Keep close contact with relevant departments at Headquarters

•Work together with Wholesale and Retail department

•Ensure proper support and participation in Monthly Management Meetings

•Keep contact with regional and international subsidiaries

•Exchange best practices, information on product launch & performance

3) Key objectives:

•Develop PR/communication strategy with overall brand’s strategy.

•Maximize brand awareness and uplift brand image.

•Efficiently manage PR/communication budget.

•Optimize communication flow between other departments.

4) Dimension:

Geographical responsibility:

• South Korea.

5) Key relationship with:

Internal contacts:

• Reports to IWC Korea Marketing Director
• Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.

Direct / reviewing manager: Marketing Director

Number of staffs reporting to the position: 2

•  
• PR & Marketing Executive
• Media & Event Executive